Build Innovative, In-Vehicle Infotainment Systems
with Microsoft Automotive
In-dashboard information and infotainment built on Microsoft Automotive platforms are fast becoming the standard for world-class cars. Bsquare enables its customers to innovate with new connectivity choices that meet the demands of today’s consumers.
Customer Profile: Ford Motor Company

The Ford SYNC offers an unprecedented number of features such as navigation, hands-free calling, phone book, text to voice messaging and CD, DVD, radio and media player control through a single touch screen or by voice command. Using Microsoft's Windows Embedded Auto platform, Bsquare worked closely with Ford and integrated the technologies of other Ford partners to develop the system that makes all of these feaures function as a single integrated solution. The work included managing hardware and software integration.
"Ford SYNC transforms the user experience for both driver and passenger and Bsquare has shown expertise and innovation on the Windows Embedded Auto platform. The development of a state-of-the-art, in-vehicle communications and entertainment system for a mobile and rugged environment with an outstanding user experience is a great engineering feat." -Ilya Bukshteyn, Senior Marketing Director, Microsoft
Bsquare services used
Bsquare products used
Microsoft Automotive platform