Monetizing IoT for a Global Leader


Bsquare has been working with Coca-Cola since 2006 when the R&D began for the project that would become the Coca-Cola Freestyle.


The touch screen soda fountain was introduced publicly by The Coca-Cola Company in 2009. The machine Coca-Cola Freestyle needed to feature over 125 different Coca-Cola drink products,
and custom flavors while allowing users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed.


Bsquare has provided consulting, architecture, services and products to develop the dispenser. Significant work and investment have gone into preparing an architectural design for the dispensers, which are flexible, reusable and have interfaces unlike any other fountain dispenser


The end-user experience improves by allowing more selection, increasing customer loyalty and ultimately driving sales. IoT has been proven to provide tangible financial benefits to manufacturers while at the same time delivering superior products with greater uptime characteristics to their customers.


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